Optimize your videos
While chances are that your video recording camera or phone might record your video files at full HD resolution (even 4K!) and 60 frames per second, the truth is those extreme settings might actually ruin the video experience for your users! You see, some of your viewers might not have a pristine internet connection, or they might be watching on the go from their mobile phone, or perhaps from a hotel room, etc.
The point is that you want to lean down those huge video files so your viewers don’t suffer from constant buffering downtimes. Remember, this is supposed to be a browser-based web video, not a Netflix show watched from a 65-inch TV!
The good thing is that there’s a free software called HandBrake that will re-encode and optimize your videos, making them much leaner and without losing any quality at all.
Here are the recommended settings for the optimal balance between HD quality and fast streaming:
- MP4 format
- 720p resolution at 30 frames per second
- Web optimized option ticked ON
- Audio bitrate set at 128
The following video overviews the whole configuration process: