Root domain vs Sub-domain – Kartra Documentation

The first step of the configuration process is to decide whether you want to point your Kartra integration (and thus your Kartra Pages, your Kartra checkouts, etc) to www.Domain.com or to SubDomain.Domain.com.

Some users might prefer to keep their different pages organized around subdomains. For example:

Imagine you sell 3 different products through your website, and thus you have 3 sales pages and 3 checkout pages:

http://www.YourDomain.com/sales_product_1
http://www.YourDomain.com/sales_product_2
http://www.YourDomain.com/sales_product_3
http://www.YourDomain.com/checkout_product_1
http://www.YourDomain.com/checkout_product_2
http://www.YourDomain.com/checkout_product_3

Well, instead you might prefer to use a separate subdomain for your sales pages, and another one for your checkouts pages:

http://sales.YourDomain.com/product_1
http://sales.YourDomain.com/product_2
http://sales.YourDomain.com/product_3
http://checkout.YourDomain.com/product_1
http://checkout.YourDomain.com/product_2
http://checkout.YourDomain.com/product_3

It’s entirely optional, but some users argue that it helps keeping your site URL structure cleaner and, according to some experts, it yields some SEO benefits as well.